INDIO, California – June 2019 — Although currently ranked as the globe’s fifth largest music festival, the Coachella Valley Music and Arts Festival—or simply Coachella—remains unparalleled in terms of its prestige and status among Gen Y and Z social media influencers worldwide. For two consecutive three-day weekends in April—both of which sell out in mere hours—125,000 fashion- and culture-conscious music lovers per day flock to Indio, California’s Empire Polo Club for a huge desert party with more than 160 artists and bands performing on multiple stages throughout the site.
This year marked Coachella’s milestone 20th festival and hosted headlining performances by Childish Gambino, Tame Impala and Ariana Grande who, at 25 years old, made history as the event’s youngest headliner. With its characteristically diverse lineup—including Janelle Monáe, The 1975, DJ Snake, H.E.R., Weezer, Lizzo, Khalid, Zedd, CHVRCHES, Kid Cudi, Kacey Musgraves, and many more—one thing that remained...
