Aug 4, 2011
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Austin Freshwater has been appointed as the next Managing Director of digital audio mixing console specialist, DiGiCo, effective immediately.
The directors of DiGiCo’s parent company, Audiotonix – which also oversees entertainment technology brands Allen & Heath, Calrec, DiGiGrid, Group One Limited, KLANG:technologies, Solid State Logic, and newly-acquired Sound Devices LLC – made this decision, in part, thanks to Freshwater’s unprecedented performance against the unpredictable landscape of the Covid-19 pandemic.
“We were talking about Austin moving into the MD position just before Covid-19 hit, by which time it didn’t feel right for me to run off into the hills,” says Audiotonix CEO James Gordon, who had made the role his own over the past 14 years. “I don’t think it would have sent the right message to our customers and teams.”
It’s a job Gordon has cherished, but a role he never sought out.  “Anybody I’ve ever met who actually wants to be an MD is pretty average at it,“ he...

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