Aug 4, 2011
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Photo above: VMH has already hosted Thievery Corporation, Flogging Molly, Switchfoot, Trevor Hall, Mike Campbell, SOJA, The Garden, Hot Chip, Citizen Cope, Weyes Blood, and others (photo credit: Keith Zacharski)
What used to be Discovery, a party-themed space in Midtown Ventura, the heart of that coastal suburb north of Los Angeles, tried to be all things to all customers, offering distractions like bowling, foosball, and shuffleboard, as popular for kids’ parties as any of the music events it also hosted. But Covid and other circumstances made that scattershot strategy much less tenable, and the venue closed up in 2020 after seven years. In its place, Ineffable Music Group, an Oakland-based “independent coalition of artists, managers, and promoters” that organizes music festivals focused on “smaller, secondary markets” reopened the space as Ventura Music Hall this past March as part of its mission to bring first-class concerts to those markets. “Our focus is music,” Thomas...

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