Background music systems have been shown to have a huge influence on people in just about every situation. However, an area that has been overlooked is the effect that the quality of the music has on human behavior.
Research has highlighted the way that music can affect consumer habits in a retail environment, employee focus in a workplace and relaxation in a hospitality setting. The first studies into the effects of music on shoppers were published more than 30 years ago and these results have been confirmed and refined time and again since then.
Findings by PPS PRL[1] showed that two-thirds of UK adults say that the type of music a shop or business plays influences what they buy. The same survey also found that classical music encourages restaurant diners to order expensive items on the menu and that more than two-thirds admit to leaving a venue after realizing that no songs were playing.
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