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<blockquote data-quote="John Roberts" data-source="post: 140613" data-attributes="member: 126">Re: Infocomm???Welcome to marketing in the real world. The art involved is giving the customer what they think they want, while also giving them what they need. There are not enough hours in the day to educate all of your potential customers so some artifice might be productive. This may be hard to stomach as &quot;the only honest man in the speaker business&quot;. Properly done this will be a win-win giving customers a useful product that seems to meet their desires while meeting their needs. Seriously? While it is relatively straightforward to explain the concept of a focussed array&#039;s ability to put more heat onto the seats, which is good for preventing climate change, but discussing the signal integrity from that many sources is beyond the attention span of most customers so they may understand the benefit without grasping the cost or trade-off. Marketing is hard work and not for the squeamish, while honest marketing is steering the customer to good solutions, not just your solution. Good luckJRPS: Yesterday I googled &quot;Danley Line Array&quot; and I found a post I made back in 2013 suggesting a sham line array with a single point source cabinet. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile&nbsp; &nbsp; :-)"&nbsp; data-smilie="1"data-shortname=":-)" /></blockquote>

[QUOTE="John Roberts, post: 140613, member: 126"] Re: Infocomm??? Welcome to marketing in the real world. The art involved is giving the customer what they think they want, while also giving them what they need. There are not enough hours in the day to educate all of your potential customers so some artifice might be productive. This may be hard to stomach as "the only honest man in the speaker business". Properly done this will be a win-win giving customers a useful product that seems to meet their desires while meeting their needs. Seriously? While it is relatively straightforward to explain the concept of a focussed array's ability to put more heat onto the seats, which is good for preventing climate change, but discussing the signal integrity from that many sources is beyond the attention span of most customers so they may understand the benefit without grasping the cost or trade-off. Marketing is hard work and not for the squeamish, while honest marketing is steering the customer to good solutions, not just your solution. Good luck JR PS: Yesterday I googled "Danley Line Array" and I found a post I made back in 2013 suggesting a sham line array with a single point source cabinet. :-) [/QUOTE]

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