Continuing to strengthen its market position in Central and South America, Martin Audio has announced the appointment of Avcom Colombia as its new distributor for that territory.
Negotiations with CEO, Camilo Aranguren, first began with Martin Audio—along with sister company Optimal Audio—at the ISE Show in Barcelona at the beginning of this year.
“We were already a partner of [Martin Audio parent company] Focusrite in Colombia, and know the technical advances Martin Audio has made,” stated Mr. Aranguren. “We have a strong position in the entertainment technology industry, and knew the brand would be a perfect addition to our distribution portfolio.”
The Avcom CEO comments, “Martin Audio is a ‘green field’ as far as Colombia is concerned. The brand is known but the opportunity to develop it is huge. The business model is beneficial for both parties.”
In particular he predicts Wavefront Precision optimized line arrays, as well as the TORUS family will be subject to most interest...
