One of the highlights of New York’s holiday season is the unveiling of the seasonal windows at the City’s premier department store, Bloomingdale’s.
Providing the sound for the opening show which marks the occasion, and sees crowds thronging the streets on the corner of 59th Street and Lexington Avenue in midtown Manhattan, is Frost Productions. The service company’s association with Bloomingdale’s extends back to 2013, but this year the store upped the ante, featuring Billy Porter and a full five-piece band, spread across a 32ft stage set in front of the feature windows.
Bloomingdale’s theme for its flagship store this year was ‘Best Holiday Ever’ and Frost Productions’ Audio Lead, Mike Alvarez, had no hesitation in specifying a Martin Audio MLA Mini in four hangs for the 20-minute show, knowing they could get the sound exactly where they wanted for the flamboyant stage performer and actor.
The low profile of MLA Mini enabled him to ground stack two MLA Mini rigs, underpinned with...
