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<blockquote data-quote="Arik Semagin" data-source="post: 113768" data-attributes="member: 5072">Re: NAMMTom, as an Apple employee I agree with you: We make premium products, most are unique and can charge premium prices.&nbsp; Apple Care and Apple stores are a big deal too, but keep in mind, most of Apple products users (as well as Mercedes drivers) are not technical, some need tech support even to connect to Internet! We, the sound guys, know a lot more about our equipment, I fixed bunch of mine and others&#039; gear myself, from replacing broken pots in Mackies to swapping faders in Digi Profile, the most we may need is phone support and parts. Keep in mind also that Apple has a huge customer base, thousand times more than Behringer&#039;s. If Uli would try to open Behringer service desk in every Guitar Center, I would guess these guys will be doing nothing most of the time: there&#039;s just not enough customers out there who needs service. This is not a way to go. What Behringer does out of Las Vegas office now is way more efficient: personalized attention to every service request, instant parts availability and very knowledgeable staff. I witnessed it when I was there for training on MIDAS, they really stand behind their products, and at the sound guys level, technical. Though they will send a tech to a client&#039;s site if needed, as fast as needed.</blockquote>

[QUOTE="Arik Semagin, post: 113768, member: 5072"] Re: NAMM Tom, as an Apple employee I agree with you: We make premium products, most are unique and can charge premium prices. Apple Care and Apple stores are a big deal too, but keep in mind, most of Apple products users (as well as Mercedes drivers) are not technical, some need tech support even to connect to Internet! We, the sound guys, know a lot more about our equipment, I fixed bunch of mine and others' gear myself, from replacing broken pots in Mackies to swapping faders in Digi Profile, the most we may need is phone support and parts. Keep in mind also that Apple has a huge customer base, thousand times more than Behringer's. If Uli would try to open Behringer service desk in every Guitar Center, I would guess these guys will be doing nothing most of the time: there's just not enough customers out there who needs service. This is not a way to go. What Behringer does out of Las Vegas office now is way more efficient: personalized attention to every service request, instant parts availability and very knowledgeable staff. I witnessed it when I was there for training on MIDAS, they really stand behind their products, and at the sound guys level, technical. Though they will send a tech to a client's site if needed, as fast as needed. [/QUOTE]

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