L-Acoustics Hangs Out At The Floridian Social Club

ST. PETERSBURG, Florida – December 2020 – If you live in St. Petersburg, Florida, then you know the Floridian. The 8,600-square-foot building began life in the 1920s as a bank, then was transformed into a cinema, and later a concert hall known as the State Theater before being shuttered in 2018. Designed in the neo-classical architecture style—arched doorways, Greek columns, ornate carvings—the venue has stood the test of time. Now, purchased by St. Pete native and entrepreneur Kevin Chadwick, who oversaw an estimated $1 million-plus renovation that he described as ‘a passion project,’ it’s become the Floridian Social Club, a lounge, concert venue, and event space in the heart of the city’s downtown Central Avenue entertainment district.
What will certainly help future-proof the Floridian is an L-Acoustics Kara PA system, installed by local integrator ESI Production Services. The new loudspeaker setup comprises two hangs of nine Kara boxes per side and a single flown ARCS Focus centerfill speaker, collectively powered by three LA8 amplified controllers, and three LA12X-driven KS28 subs installed under the stage of the venue’s 800-seat main theater. Two more LA12X are used to power eight X12 wedge monitors, with one SB18 sub integrated into the system and dedicated to drum kits.
All that stands between the venue’s history as the State Theater and its new incarnation as the Floridian Social Club is the abatement of the COVID pandemic. “When the time comes, which Kevin expects will be in January and properly socially distanced, the Kara will be ready and waiting,” says ESI Production Services President Erick “Otto” Celeiro.
Celeiro also specified the system, installed by colleague Conrad “Deke” Andrews and calibrated by L-Acoustics Application Engineer Vic Wagner. “Kara is the perfect solution for this project,” Celeiro notes, citing the enclosure’s light weight and compact form factor. “It sounds fantastic, and it will be able to handle any type of music they can bring in. But, equally important for a landmark building like this, aesthetic concerns were critical. An enormous amount of money was invested to make the venue look great. The PA had to be able to deliver a real punch without being visibly obvious. Kara does just that—delivering unexpected punch for its size.”
He adds that Kara’s light weight also addresses any issues around rigging in a 100-year-old building. “I consulted an authority on rigging in older buildings and he confirmed that the ceiling could easily withstand nine Kara per side thanks to how light the box is,” Celeiro says. “But above any other factor, Kara was chosen for how it sounds. It’s able to provide excellent fidelity and coverage for the entire room and was ultimately chosen for its performance.”
Chadwick, who says he feels fortunate that the Floridian’s renovation period coincided with the pandemic’s shutdown, agrees that sound quality was the overriding consideration in choosing the L-Acoustics system. “The concerts and events that will take place here will range from A to Z—from country to rap—so the sound system has to be able to handle any kind of genre,” he says. “We know Kara can do that because it’s the first choice of so many great musicians. We understand that a venue’s sound system plays a role in attracting artists, and we’re glad that ESI recommended it. In fact, L-Acoustics’ reputation as a leading, ‘rider-friendly’ sound system was a prime consideration in our decision.
“Everyone is looking forward to when we can all hear live music again,” he continues. “And we feel that we’ve created an environment for performers and audiences here that no other venue of our size, in this market, can offer. And Kara has a lot to do with that.”
For more information on the new Floridian Social Club, visit ESI Production Services can be found online at
About L-Acoustics
Founded in 1984 near Paris, France, L-Acoustics is the market leader in professional sound reinforcement technologies. With over 550 team members worldwide and offices in Paris, London, Singapore, Los Angeles, and New York, L-Acoustics is present in over 80 countries via our network of Certified Providers. Focused on solutions that elevate the audience experience, more than 20% of L-Acoustics’ talent is devoted to R&D in the areas of acoustics, applications, mechanics, electronics, signal processing, and software development. In recognition of creating innovative professional sound technology, L-Acoustics was named as one of Fast Company’s Most Innovative Companies of 2020.
Recognized for pioneering the line source array, L-Acoustics continues to shape the future of the professional audio industry with L-ISA Immersive Hyperreal Sound technology, a multidimensional, object-based approach to designing, mixing, and processing sound that results in extremely natural and intelligible audio, and a more vibrant, authentic connection between artists and their fans. Now also available for exceptional private sound spaces with L-Acoustics Creations designs.
L-Acoustics technologies can be heard in places like the Hollywood Bowl, Dickies Arena, Allianz Arena, home of Bayern Munich, or the Philharmonie de Paris, as well as the world’s top-grossing festivals, and on tour with world-class artists such as Mark Knopfler, Aerosmith, and P!NK.