[ATTACH=CONFIG]196729.vB5-legacyid=5858[/ATTACH]ANAHEIM, Calif., Jan. 24, 2013—Shure Incorporated today announced it has partnered with Channel IQ, the leading provider of online pricing intelligence and channel monitoring software, to help protect the Shure brand and ensure adherence to the Company’s sales policies.
“Our brand is our most valuable asset, and we need to do whatever we can to protect its integrity,” said Mark Humrichouser, General Manager of the Americas Business Unit at Shure. “We want to help our dealers continue to grow their businesses in the short- and long-term. Our partnership with Channel IQ will enable us to monitor and act upon violations of our sales policy, which will allow us to provide those dealers who support the policy with a more stable business environment.”
Channel IQ monitors the Internet and filters a vast amount of online pricing, brand, and trademark information, providing manufacturers like Shure with timely updates about online retail activity, competitive intelligence, and potential trademark infringement.
“We are pleased to have been selected by Shure to tackle the challenge of upholding the integrity
of their products and services online,” said Wes Shepherd, founder and CEO at Channel IQ. “By
staying on top of what’s happening in the marketplace by monitoring authorized and unauthorized
activity, they are strengthening their relationship with their network of trusted dealers. We’re
delighted to provide our services to a market leader like Shure, and help them strengthen and
manage their online sales channels.”
[B]About Channel IQ[/B]
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers. Channel
IQ provides real-time, online promotion and pricing information, empowering major manufacturers
and retailers like Olympus, Dyson, Panasonic, Bulova, Wüsthof, and Tumi to quickly and
profitably handle channel issues and competitive situations. Only Channel IQ combines
integrated reporting, interactive applications and services to enable manufacturers to
automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology
combined with decades of industry experience in channel management, distribution, online retail,
and manufacturing.
[B]About Shure Incorporated[/B]
Founded in 1925, Shure Incorporated ([url]www.shure.com[/url]) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, Belgium, and the United States.
