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Shure PSM® 1000 Takes Center Stage at 2014 Grammy® Awards for the Third Consecutive Year

[ATTACH=CONFIG]198712.vB5-legacyid=9223[/ATTACH]NILES, Ill., Jan. 30, 2014**—For the third consecutive year, all of the artists and bands who performed using in-ear monitors during the 56th Annual GRAMMY® Awards used the Shure PSM®1000 Personal Monitor System.

Highlights from the evening included a number of GRAMMYs presented to Shure endorsers. From Imagine Dragons’ victory in the “Best Rock Performance” category and Kacey Musgraves’ double win for “Best Country Song” and “Best Country Album” to Black Sabbath’s success in the “Best Metal Performance” category, Shure endorsers were celebrated throughout the night by The Recording Academy.

In addition to the exclusive in-ear use of PSM 1000 for live performances, a combination of Shure SM58®, BETA®58, and KSM9 microphones were also selected by artists for their performances.

“It’s always great to see so much Shure equipment on a big production like the GRAMMYs by our endorsers and loyal users,” said Cory Lorentz, Artist Relations Manager at Shure Incorporated. “Even better than what you see on the show itself is all of the thanks and praise we receive for our products and the support we’ve offered year after year. This level of support gives the production team more confidence to say ‘yes’ to any request that may come—whether it’s last year’s request to dump 30,000 gallons of water on a mic from fun. during the band’s GRAMMY performance, or Imagine Dragons’ request to have a mic freshly dusted with red powder coating. Shure products perform reliably and as promised.”

As part of the show’s opening act, Jay-Z helped kick off the night with the Shure UHF-R® wireless microphone system. Other GRAMMY performers who relied on UHF-R and Shure handhelds included: Shure endorser Hunter Hayes (UR2/SM58); Robin Thicke (UR2/SM58); Keith Urban and Gary Clarke Jr. (UR2/SM58); Shure endorser Imagine Dragons (UR2/KSM9HS), who performed with Kendrick Lamar UR2/SM58); The Highwaymen (UR2/SM58); Daft Punk with Pharrell and Stevie Wonder (all on UR2/SM58); Nate Ruess (UR2/SM58), who performed with Pink; Ringo Starr (UR2/SM58); Chicago (UR2/Beta 58); and endorser Sara Bareilles (UR2/KSM9), who performed with Carole King (UR2/SM58). Shure endorser Kacey Musgraves— who took home two awards—performed on a Shure UR2/Beta 57A.

[ATTACH=CONFIG]198713.vB5-legacyid=9224[/ATTACH]Shure’s UHF-R systems performed flawlessly, even in the congested Los Angeles RF environment. GRAMMY Broadcast Mixer, Tom Holmes was impressed by UHF-R’s sound quality and reliability: “With 15 of 20 artists using microphones and wireless systems front and center, it was a comfort to me knowing I could count on consistent sound quality,” he said.

New Zealand singer-songwriter Lorde, who spent much of the past year in the spotlight and at the top of the charts, captivated the crowd with her performance of “Royals” on the legendary Shure SM58. Lorde was among a handful of GRAMMY performers such as Nine Inch Nails’ Trent Reznor (Beta 58), John Legend (Beta 58), and Paul McCartney (Beta 58), who relied on wired Shure microphones for their sets. Other artists who opted for wired mics included Shure endorser and nine-time GRAMMY-winning band Metallica (Super 55 BRC), who performed with Lang Lang (Beta 181/C) on piano.

Music Mix Mobile’s John Harris and engineer Eric Schilling were the designated music mixers for the evening. “For this years’ show, Eric Schilling and I discussed using the Beta 181 on Lang Lang’s pianos,” Harris shared. “Combined with the A75M clamps, they provided a great solution for us, both sonically and aesthetically.”

Dave Bellamy of Soundtronics coordinated RF for this year’s broadcast. “We’re working in a high RF noise environment with a large channel count,” Bellamy stated. “All the horns were using Shure UR1 on high power in spectrum with a high noise floor, and the equipment worked perfectly. Musicians like using them [Shure microphones], and I do, too.”

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About Shure Incorporated

Founded in 1925, Shure Incorporated ([url]www.shure.com[/url]) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.