News

Mackie Appoints New Director of Channel Marketing

[ATTACH=CONFIG]200845.vB5-legacyid=12971[/ATTACH]WOODINVILLE, WA, USA – August, 2015… LOUD Technologies announces the appointment of Matt Redmon to the position of Director of Channel Marketing for MG Brands.

The newly-created position furthers LOUD’s commitment to its portfolio of dealers and distributors, with Redmon responsible for designing and implementing strategic integrated channel marketing plans and programs for the Mackie and Ampeg brands, and overseeing engagement programs targeting independent sales force partners, dealers, distributors and artists.

Redmon comes to the position after more than 15 years as Mackie Senior Product Manager, bringing a wealth of experience leading cross-functional business teams, and over 25 years of experience on all sides of the microphone as a bassist, guitarist, singer/songwriter, and recording and live sound engineer.

Redmon comments, “I’m excited to elevate LOUD’s degree of channel interaction and relationship building, and look forward to forming more synergistic business relationships with our key partners. Mackie and Ampeg make some of the industry’s most widely used and best known products, and I’m fortunate to continue my role as ambassador for the game-changing innovation that these brands bring to the table, as well as their rich heritage as longstanding mixer, loudspeaker and bass amplification leaders.”

LOUD’s renewed commitment to channel marketing illustrates a reinvestment in relationship building and cooperative market-making, and comes at a time when LOUD is helping people to reimagine the way music is made and performed through a host of new technology platforms and products, many of which Redmon was integral in conceptualizing and bringing to market.

Don Young, VP of Marketing for MG Brands, remarked, “Matt’s wealth of product, technology and industry knowledge, as well as his years in product development at LOUD, have already made him a key contributor to LOUD’s success. His appointment to the Director of Channel Marketing role is a sign of our commitment to being a thought leader across all of the different market segments in which we compete. Our new innovations and the increasing demand from our partners led us to look for an addition to our team who will fit in with our culture of innovation and our goal of market dominance, and it’s very fortunate that we were able to find someone of Matt’s experience and abilities to fulfill this role. I’m confident that Matt will play a key role in providing and implementing high quality programs, partnerships and engagements with our network of top quality dealers and distributors.”

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About Mackie
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: [url]www.mackie.com[/url].

Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.

About Ampeg
Ampeg, a LOUD Technologies Inc. brand has produced some of the music industry’s most innovative and memorable products over the past six decades, satisfying the needs of musicians on stages and in studios all over the world. Ampeg products offer incredibly unique features and performance capabilities, which have resulted in numerous U.S. patents under the Ampeg brand name. For more information visit [url]www.ampeg.com[/url].
Ampeg is a registered trademark of LOUD Technologies Inc. in the United States and all other countries. All other trademarks are the property of their respective owners.

About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: [url]www.loudtechinc.com[/url].