Ahead of its tenth year in business, leading Pro AV marketing agency The Inside Story Ltd has agreed to acquire Get It In Writing Inc, the highly influential US-based PR agency led by industry veteran Daniel Liston Keller.
The result is The Inside Story Americas Inc, a wholly owned subsidiary which will be based in Las Vegas and serve the broader Americas region including the United States, Canada and LATAM. Like its parent company, The Inside Story Americas will offer a full suite of marketing services. Keller will serve the new company as President while Barney Jameson, founder of The Inside Story, will be CEO.
Few industry marketers have achieved the scale of success and renown of Daniel Liston Keller. Over the course of 23 years, Get It In Writing has been instrumental in dozens of industry-shaping branding and product campaigns within professional audio, MI and AV. Meanwhile, Keller’s reputation as a deeply influential industry figure has led him to the position of Executive Chair of the Audio Engineering Society in Los Angeles. He is also the co-founder of the Artist Brain Collective and moderates industry-focused panels at the NAMM Show, SXSW, and other industry gatherings.
However, he is perhaps now best known as the host of the immensely popular video podcast Insights In Sound.
Barney Jameson, a former industry journalist, editor and publisher, launched The Inside Story in 2016. Based in the UK but serving a global portfolio of clients, the agency offers a full suite of marketing services encompassing brand strategy, copywriting, PR and media relations, video, animation, graphic design, social media, digital marketing and website development – all handled by the in-house agency team.
“The Inside Story has always been a global agency but there comes a point when it’s time for boots on the ground and I think we’re incredibly fortunate to have Daniel on board to spearhead our US operation,” said Jameson. “Daniel’s legacy is beyond question, from Get It In Writing to his role with the AES, his advocacy work with Artist Brain Collective and now the popularity of Insights In Sound. He’s a great marketer and I can’t wait to build The Inside Story Americas with him.”
Daniel Keller added, “I’ve known Barney for a great many years and have watched him build The Inside Story into a powerhouse agency with international perspective and an impressive and diversely talented team. I can’t think of a better partner to join forces with, and I’m looking forward to combining our visions and our talents to create a truly global agency.”
For more information on The Inside Story, please visit gettheinsidestory.com. Daniel Keller can be reached at [email protected].
