United Arab Emirates (August 5, 2024) — AUDIX, the acclaimed manufacturer of superior-quality microphone solutions, is excited to announce the appointment of Sonic Electronics as its new distribution partner for the Middle East and Africa.
With offices in the UAE, Qatar, and Saudi Arabia, Sonic Electronics delivers top-tier audiovisual solutions tailored to the unique needs of various industries, including entertainment, corporate, education, defense, government, and hospitality. Sonic Electronics represents a diverse portfolio of technology brands and specializes in professional audio, video, control, lighting, rigging, and stage effects equipment. Over the last three years, they have quickly become a trusted name in the AV industry by providing extensive project support services with an unwavering dedication to customer service.
“We are excited about our partnership with Sonic Electronics,” said Bjørn Rennemo-Henriksen, Audio Sales Sr Director, Videndum Media Solutions. “The ambitious standards of Sonic Electronics align perfectly with AUDIX’s commitment to impeccable audio quality. Whether it’s in the MI or live scene, audio recording studios, or conference settings, AUDIX’s value proposition enables Sonic Electronics to consistently provide best-in-class solutions to their customers.”
Sonic Electronics will represent AUDIX’s full product portfolio in the Middle East & Africa, specifically focusing on the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, and Africa regions. Beyond just distributing products, Sonic Electronics takes pride in offering comprehensive project support, including design solutions, acoustic studies, video simulations, and technical training. Sonic Electronics’ dedication to delivering fully integrated and optimized solutions, combined with their extensive experience and relationships, positions them to effectively drive the adoption and penetration of AUDIX in the region.
“Partnering with AUDIX represents a significant milestone for Sonic Electronics. Their innovative products and commitment to excellence perfectly aligns with our mission of delivering top-tier microphone solutions to our customers,” remarked Mr. Santhosh Vasu, Managing Director of Sonic Electronics. “Together, we aim to redefine industry standards and set new benchmarks in the AV sector. We are enthusiastic about the potential of our collaboration and are confident that through our combined expertise and dedication, we will deliver unparalleled value to our customers. As we embark on this journey together, we eagerly anticipate cultivating enduring partnerships to drive mutual success in the region.”
For more information on AUDIX visit www.audixusa.com. To learn more about Sonic Electronics, visit www.sonicelec.com.
About AUDIX
Celebrating the milestone this year of four decades of audio excellence, AUDIX has been a trusted companion for musicians, engineers, and audio enthusiasts since 1984. From the introduction of the groundbreaking OM1 in 1985 to the distinctive design of the legendary D6, AUDIX has consistently set new standards for innovation, performance, and quality.
Proudly designed & crafted in the U.S.A, the company’s cutting-edge facility based in Wilsonville, Oregan is a hub of creativity and ingenuity where artistry meets technology, and we continue to push boundaries to redefine industry standards. Every AUDIX microphone undergoes a meticulous process to guarantee it attains the pinnacle of performance and reliability, a reflection of our dedication to quality and meticulous attention to detail. That is why AUDIX is recognized among musicians, vocalists, sound engineers and other industry professionals for delivering microphones that capture audio with clarity and precision for an exceptional audio experience. www.audixusa.com
About Videndum Media Solutions
Videndum Media Solutions is a division of Videndum plc, an international group of companies serving customers in the growing content creation market. Videndum Media Solutions designs, manufactures, and distributes premium branded photographic and video equipment such as tripods; bags; filters; backgrounds; motion control; lights and microphones for professional and hobbyist photographers and video-makers; and content creators. Positioning Videndum Media Solutions as the leading global provider of accessories within the fast-growing digital multi-media content market, the portfolio includes the following premium brands: AUDIX; Avenger; Colorama; Gitzo; JOBY; Lowepro; Manfrotto; Rycote; Savage and Syrp Lab. All products are distributed on a direct basis in 11 markets across the world through Videndum Media Distribution, as well as many other markets through a network of qualified retail partners.
