Seattle, WA (September 03, 2024) – As the 2024 NFL season kicks off, Diversified today announced the completion of a new project with the Seattle Seahawks to unveil a massive technology upgrade at Lumen Field, with a modern fan experience at its core. Seahawks fans will be brought to their feet with a new state-of-the-art sound system designed and installed by Diversified featuring an exceptional loudspeaker system from d&b audiotechnik.
The new audio system, designed and installed by Diversified, includes nearly 500 loudspeakers, leading with SL-Series and XSLi-SUB, driven by 148 d&b audiotechnik amplifiers. These and other d&b loudspeakers were selected for their controlled, uniform coverage, improved voice intelligibility and impactful low-frequency sound throughout the stadium.
Chip Suttles, vice president of technology for the Seahawks, Lumen Field and the Lumen Field Event Center, explained the goals for the new sound system were fan-focused. “Our priority was to increase the clarity and range of our PA system to allow for better intelligibility of the announcements and more even distribution throughout the stadium. Music is also now a key element of the game presentation, so it was just as important to enhance the fan experience with full-range, impactful music support by including subwoofers in the configuration.”
To bring this ambitious project to life, the Seahawks partnered with Diversified, a global provider of audio visual and media technology solutions, whom they have entrusted with several projects over the years. The scope of this installation required significant customization. Diversified and d&b audiotechnik worked hand-in-hand in designing and deploying the new sound system. This includes creating a custom user interface within the d&b R1 remote control software platform.
“Diversified turns spaces into destinations, and we tackled the Seahawks deployment using that playbook,” said Lane Baird, Diversified’s sports and live events account executive. “We collaborated with d&b audiotechnik on the ArrayCalc acoustic modeling and system designs. d&b also assisted the custom rigging design process by providing 3D CAD models and detailed product information. The main system speakers are even color-matched to the building’s superstructure.”
The natural environmental factors of Seattle, including rain and the corrosive salt content of coastal air, also needed to be addressed. “d&b assisted us in identifying specific locations to implement some of their most intense weatherized technology,” said Baird.
The installation features d&b audiotechnik KSL loudspeakers and XSLi-SUBs, chosen for their consistent full-bandwidth pattern control and powerful low-frequency impact. But even with the superior acoustics afforded by the d&b loudspeakers, the complexity of this full stadium installation and the various zones that needed support required optimization utilizing d&b audiotechnik ArrayProcessing. This made it possible to distribute audio equivalently throughout the natural architecture of the building. Baird stated, “With it, we seamlessly balanced the upper deck, which was closer to the main array, and the lower bowl seating, which was further away from the array. We’re also using ArrayProcessing to redirect sound away from unoccupied upper bowl seating during events that only occur in the lower bowl.”
Furthermore, d&b ArrayProcessing optimizes audio dispersion across Lumen Field, come rain or come shine. “Knowing that Seattle gets its fair share of seasonality, ArrayProcessing is being utilized to compensate for weather conditions and the sound system adjusts for warm summers and cold, rainy winters.”
Prior to the football season starting, the new d&b audiotechnik sound system demonstrated its superiority in an A/B demo conducted during the installation, with half the stadium using the existing setup and the other half running the new system.
“The clarity, sound quality and impact of the new d&b system was immediately evident. There were smiles all around from the management team,” noted Suttles. “Making ourselves happy is one thing, but what ultimately matters is the impact on the fan experience. Through tuning, testing and the A/B demo we conducted, we’re confident that it will be positively received.”
The Seahawks Fanovation Project, which commemorates Lumen Field’s 20th anniversary, marks a significant milestone in the stadium’s history, setting a new standard for fan engagement and audio quality. Other upgrades completed in the initiative include new bowl lighting, LED elements, Amazon “Just Walk Out” stores, suite renovations, and refreshed premium lounges and club-level spaces.
“Our new sound system was one part of the largest technical upgrade in Lumen Field’s history, but I feel that it could be the biggest and best enhancement to our stadium to date and it will serve our guests for many years to come,” said Suttles. “Lumen Field can now go head-to-head in audio quality against any stadium built in recent years. We are very pleased with the outcome of this project – and it’s all thanks to Diversified and d&b audiotechnik.”
About the Lumen Field System Configuration
For the Lumen Field main system, Diversified installed 140 x KSLi8/KSLi12 SVS (Special Version Stadium) loudspeakers and 48 x XSLi-SUB SVS Subwoofers. The upper bowl fill system features 48 x Vi8/Vi12 SVS. The Hawk’s Nest was covered by 6 x ALi60 SVS SWR. In addition, there are a wide variety of point source speakers used to ensure adequate coverage throughout the stadium, specifically: 66 x 44S WR, 10 x Vi7P HWR (High Weather Resistant), 8 x Vi7P SWR (Sea Water Resistant), 20 x 10S/10S-D HWR, 76 x 8S HWR, 48x 5S HWR. For amplification Diversified deployed 105 x 40D amplifiers, 35x 5D amplifiers and 8 x 30D amplifiers. All arrays are optimized with d&b Audiotechnik ArrayProcessing and networked together via 4 x DS10 Audio Network Bridges.
For more information on the Seattle Seahawks and Lumen Field’s Fanovation Project, visit www.seahawks.com.
About d&b audiotechnik
d&b audiotechnik provides professional audio technology and solutions to accurately transfer passions through high-end quality speech and music reproduction. d&b audiotechnik is internationally regarded as a leading company for sound reinforcement systems in installed and mobile applications, with a reputation for quality of construction, standard of service, system integration principles, and pioneering technological development.
Founded in Germany in 1981, d&b audiotechnik headquarters are located in Backnang, near Stuttgart, where research, development and production take place. With sales offices in major cities around the world, the d&b audiotechnik team numbers more than 600 co-workers. www.dbaudio.com.
d&b audiotechnik is part of d&b group which provides professional audio technology and AVLM solutions to create memorable, multisensorial experiences.
About Diversified
Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back. Learn more at onediversified.com and follow us on LinkedIn.
