Re: When booking a show...
Gross potential is the amount of money brought in if all of the tickets are sold.
Guarantee is the amount of money that the artist is to be paid regardless of how many tickets are sold.
Production can be a few different things. It can be the amount of money, separate to the guarantee, that the artist is paid for providing some or all of their production needs. This is paid separately from the guarantee because it is not commissioned by the management and agent. Production could also refer to the line item of the deal memo that sets the budget amount for sound and lights.
Split point is the amount of money that needs to be generated through ticket sales before the artist is paid more money than the guarantee. It is usually after a 15% promoter profit on all expenses that they can provide a receipt for, as long as they do not exceed the amounts on the deal memo.
Make sense?
Make sense?