When booking a show...

Re: When booking a show...

Gross potential is the amount of money brought in if all of the tickets are sold.

Guarantee is the amount of money that the artist is to be paid regardless of how many tickets are sold.

Production can be a few different things. It can be the amount of money, separate to the guarantee, that the artist is paid for providing some or all of their production needs. This is paid separately from the guarantee because it is not commissioned by the management and agent. Production could also refer to the line item of the deal memo that sets the budget amount for sound and lights.

Split point is the amount of money that needs to be generated through ticket sales before the artist is paid more money than the guarantee. It is usually after a 15% promoter profit on all expenses that they can provide a receipt for, as long as they do not exceed the amounts on the deal memo.

Make sense?

Make sense?
 
Re: When booking a show...

Thanks Jason,

Your definitions agree with mine. I have a booking agent that wants to include the guarantee as part of their production line, and until I figured out what was happening, none of the numbers added up right. They were basically using production as the cost of the show. The problem is that part of the production line was going to the artist and part to the promoter.
 
Re: When booking a show...

Then only time I've seen something even close to that was on an "all in" deal, where the promoter and agent agree that the artist will provide sound and lights. I hate it when they do that. Good luck.