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The Basement
Another one of those...
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<blockquote data-quote="Silas Pradetto" data-source="post: 39246" data-attributes="member: 34"><p>Re: Another one of those...</p><p></p><p>Hello Kevin! Your name looks familiar, and though I don't know you personally, welcome to SFN.</p><p></p><p>I had the same problem as you for a long time - I had a business, I had gear, but I didn't have a lot of gigs keeping me busy. The first thing I had to learn was how to turn a hobby into a business. Formerly, I'd buy whatever gear I felt like, aspiring to achieve some new high level of rig that could power shows that I would never get. Lately, I have a rig that exactly fits the shows I do, and now that I finally realized that it's sufficient the way it is, I can work on networking with customers and refining things in the rig without spending a ton of money. Now I'm finally seeing ROI on gear, I'm paying off debt, and things are going great.</p><p></p><p>If you find the right market, it may not even matter what rig you have. Your customers will likely be hiring you for the trait that sets you apart from the other guys in your area. With your dubstep rig, why did people hire you to begin with? What are the guys that undercut you doing? What can you do that the competition can't that can get you back in the door, and that would get the promoters to realize <em>why </em>you're worth more?</p><p></p><p>The market I'm in now doesn't mind paying a premium for premium sound. They're done dealing with guys that mess up constantly. There are a ton of sound guys that charge $500/day for a rig, and even if the rig is decent, they can't keep up with the constantly changing needs of my clients, and they end up with a disaster. Once my clients realized that when they hire me, there is no disaster, I keep getting the business, even though I charge way more.</p></blockquote><p></p>
[QUOTE="Silas Pradetto, post: 39246, member: 34"] Re: Another one of those... Hello Kevin! Your name looks familiar, and though I don't know you personally, welcome to SFN. I had the same problem as you for a long time - I had a business, I had gear, but I didn't have a lot of gigs keeping me busy. The first thing I had to learn was how to turn a hobby into a business. Formerly, I'd buy whatever gear I felt like, aspiring to achieve some new high level of rig that could power shows that I would never get. Lately, I have a rig that exactly fits the shows I do, and now that I finally realized that it's sufficient the way it is, I can work on networking with customers and refining things in the rig without spending a ton of money. Now I'm finally seeing ROI on gear, I'm paying off debt, and things are going great. If you find the right market, it may not even matter what rig you have. Your customers will likely be hiring you for the trait that sets you apart from the other guys in your area. With your dubstep rig, why did people hire you to begin with? What are the guys that undercut you doing? What can you do that the competition can't that can get you back in the door, and that would get the promoters to realize [I]why [/I]you're worth more? The market I'm in now doesn't mind paying a premium for premium sound. They're done dealing with guys that mess up constantly. There are a ton of sound guys that charge $500/day for a rig, and even if the rig is decent, they can't keep up with the constantly changing needs of my clients, and they end up with a disaster. Once my clients realized that when they hire me, there is no disaster, I keep getting the business, even though I charge way more. [/QUOTE]
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