Re: Behringer line array
That may be true, but I suspect Uli has enough sense to realise that he's not going to succeed in the professional market with the same approach that worked for the low-end / DJ sectors.
Part of the problem with the Behringer brand is that a handful of horror stories have "tainted" it forever with many professional users. Which is where launching a new brand, perhaps as a lower cost member of the Midas/KT stable, would make more sense.
In a similar vein, we might have seen more iLive sales if it hadn't needed to overcome the Allen&Heath badge, which despite many solid products, still had a bad rep from some previous failures and was generally perceived as lower end gear.
And I suppose the other lesson here for manufacturers is that one turkey can taint your name for years to come. It's probably worth going to almost any lengths necessary to avoid that kind of failure.
