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Re: Behringer line array


It is interesting to see the passion pro and con surrounding brands, as if people (besides Uli) identify with that name.


We are watching brand management playing out in real time. Since it would be considered me taking a shot, to point out any subtle misdirection going on, I will limit my post to the obvious (it is Christmas after all).


Uli would be crazy to compete against himself, so expect Behringer and Turbo loudspeaker products to target different customers. I expect the Behringer offerings to go after the mass market (where the money is).


JR