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Re: Behringer line arrayDo I really need to explain this? Ignore the man behind the curtain and cover the children's ears.If Turbo knew how to make LAs both good "and" cheap, they already would have, and they might be the company buying Behringer. Brand management after such a merger involves maximizing the value of both brands. The plausible win-win-win story is that the combination of the two organizations leads to better performing low cost products for the brand servicing the value market thanks to a simple transfer of "high" technology from the premium brand, and lower costs for the premium market brand thanks to similar transfer of manufacturing expertise and purchasing power from the value brand to the premium brand.In the spirit of Christmas. Yeah, that could happen.... JR
Re: Behringer line array
Do I really need to explain this? Ignore the man behind the curtain and cover the children's ears.
If Turbo knew how to make LAs both good "and" cheap, they already would have, and they might be the company buying Behringer.
Brand management after such a merger involves maximizing the value of both brands. The plausible win-win-win story is that the combination of the two organizations leads to better performing low cost products for the brand servicing the value market thanks to a simple transfer of "high" technology from the premium brand, and lower costs for the premium market brand thanks to similar transfer of manufacturing expertise and purchasing power from the value brand to the premium brand.
In the spirit of Christmas. Yeah, that could happen....
JR
