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Junior Varsity
Behringer line array
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<blockquote data-quote="John Roberts" data-source="post: 81353" data-attributes="member: 126"><p>Re: Behringer line array</p><p></p><p></p><p></p><p>I hate to be a Debbie Downer, but larger parents do not buy smaller/weaker companies to dilute their profit margin. </p><p></p><p>The reality of such brand associations is that Midas will benefit from Behringer's stronger manufacturing chops, to A) improve profit, B) reduce prices, or both. Behringer will benefit from a halo effect lifted by Midas's relatively higher brand image. The technology transfer widely touted is generally much smaller than advertised. In this case there was probably a positive influence on the X-32 program from Midas participation. </p><p></p><p>I know a little too much about the Crest acquisition to be comfortable talking about some details even now. There were synergies in other areas, not obvious to the SR market, and things I would have done differently, including things I tried to do differently but didn't gain internal support. The money to be made is where the money is (at the lower mass market price points) so that should not be surprising to informed observers. </p><p></p><p>JR</p></blockquote><p></p>
[QUOTE="John Roberts, post: 81353, member: 126"] Re: Behringer line array I hate to be a Debbie Downer, but larger parents do not buy smaller/weaker companies to dilute their profit margin. The reality of such brand associations is that Midas will benefit from Behringer's stronger manufacturing chops, to A) improve profit, B) reduce prices, or both. Behringer will benefit from a halo effect lifted by Midas's relatively higher brand image. The technology transfer widely touted is generally much smaller than advertised. In this case there was probably a positive influence on the X-32 program from Midas participation. I know a little too much about the Crest acquisition to be comfortable talking about some details even now. There were synergies in other areas, not obvious to the SR market, and things I would have done differently, including things I tried to do differently but didn't gain internal support. The money to be made is where the money is (at the lower mass market price points) so that should not be surprising to informed observers. JR [/QUOTE]
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