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The Basement
Danley
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<blockquote data-quote="John Roberts" data-source="post: 99193" data-attributes="member: 126"><p>Re: Danley</p><p></p><p>My suspicion is that they do not target large touring sound because it isn't that large or profitable of a market segment. Large companies that play in that space do so to win hearts and minds, to sell lesser products to weekend warriors. The smaller companies in that space often get sold because they are not doing so well financially (not a way to get rich). :-(.</p><p></p><p>While I don't follow their business closely they seem to have some success in several large stadium installs and higher end venues, while they have only been active in the business for several years so are still making their name. </p><p></p><p>There is a lot of inertia in the install business so to win deals requires compelling advantage to get a consultant to change horses mid race from a brand that has worked for them in the past. My sense is that Danley is not buying business with cheap prices so their wins are based on better performance alone, never easy to sell across large geographic areas without demos. I suspect they have more success in local regions where early design wins, gave them systems that can be seen and heard, leading to more design wins. </p><p></p><p>While some of their products would probably work for live concert applications, I do not expect it would be a productive business strategy at this time.</p><p></p><p>Or not mostly personal speculation...</p><p></p><p>JR(a drinker of the Danley kool-aid).</p></blockquote><p></p>
[QUOTE="John Roberts, post: 99193, member: 126"] Re: Danley My suspicion is that they do not target large touring sound because it isn't that large or profitable of a market segment. Large companies that play in that space do so to win hearts and minds, to sell lesser products to weekend warriors. The smaller companies in that space often get sold because they are not doing so well financially (not a way to get rich). :-(. While I don't follow their business closely they seem to have some success in several large stadium installs and higher end venues, while they have only been active in the business for several years so are still making their name. There is a lot of inertia in the install business so to win deals requires compelling advantage to get a consultant to change horses mid race from a brand that has worked for them in the past. My sense is that Danley is not buying business with cheap prices so their wins are based on better performance alone, never easy to sell across large geographic areas without demos. I suspect they have more success in local regions where early design wins, gave them systems that can be seen and heard, leading to more design wins. While some of their products would probably work for live concert applications, I do not expect it would be a productive business strategy at this time. Or not mostly personal speculation... JR(a drinker of the Danley kool-aid). [/QUOTE]
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