I like the manic intro and then they quietly start explaining how it is great for classrooms. Maybe this is their target market, "Back To School" - Sam Kinison - YouTube.
That marketing approach is a bit heavy handed but can be very effective. I think I remember something about the whole Sanyo marketing team doing an internship with Micro$oft back in the '90s. RIP WordPerfect, QuattroPro, Paradox, DesqView, ... and now Epson et al. Go Sanyo!!!