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The Basement
Grumpy guy observation about the X32 thread
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<blockquote data-quote="John Roberts" data-source="post: 73864" data-attributes="member: 126"><p>Re: Grumpy guy observation about the X32 thread</p><p></p><p>It's not all love, but the ratio of fan boys to experienced sound people is pretty high. </p><p></p><p>The most apparent observation (to me) is how driving down price points increases the number of inexperienced people who can now afford to jump into the pool, so lots of hand holding is required. </p><p></p><p>One company rep posted that they sold 20k+ units. While not IPHONE numbers those are respectable for a couple grand SKU in the MI industry, very respectable. Some quick back of the envelope math suggests they can afford to take care of any squeaky wheels comfortably, assuming there are not too many such wheels. </p><p></p><p>There has long been convergence coming between recording and live, especially in the low end, but kind of in the high end too, as big dog tour acts want to have their studio sounds with them live. Mackie kind of started it with a mostly marketing effort to sell their 8 bus (inline recording) mixer as an all things to all customers product. A digital board actually has a better chance to provide enough flexibility to cover both bases comfortably, while I don't know how effectively they accomplish that. There are many subtle differences that digital could manage seamlessly (if they chose to). </p><p></p><p>JR</p><p></p><p>PS: While I don't think all 20k customers have posted here yet, some may still be lurking. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile :-)" data-smilie="1"data-shortname=":-)" /> I hope Bennet can monetize the surfeit of eyeballs, now. I don't expect to see another X32 very soon, but one good one can keep the lights on for a while.</p></blockquote><p></p>
[QUOTE="John Roberts, post: 73864, member: 126"] Re: Grumpy guy observation about the X32 thread It's not all love, but the ratio of fan boys to experienced sound people is pretty high. The most apparent observation (to me) is how driving down price points increases the number of inexperienced people who can now afford to jump into the pool, so lots of hand holding is required. One company rep posted that they sold 20k+ units. While not IPHONE numbers those are respectable for a couple grand SKU in the MI industry, very respectable. Some quick back of the envelope math suggests they can afford to take care of any squeaky wheels comfortably, assuming there are not too many such wheels. There has long been convergence coming between recording and live, especially in the low end, but kind of in the high end too, as big dog tour acts want to have their studio sounds with them live. Mackie kind of started it with a mostly marketing effort to sell their 8 bus (inline recording) mixer as an all things to all customers product. A digital board actually has a better chance to provide enough flexibility to cover both bases comfortably, while I don't know how effectively they accomplish that. There are many subtle differences that digital could manage seamlessly (if they chose to). JR PS: While I don't think all 20k customers have posted here yet, some may still be lurking. :-) I hope Bennet can monetize the surfeit of eyeballs, now. I don't expect to see another X32 very soon, but one good one can keep the lights on for a while. [/QUOTE]
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