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<blockquote data-quote="John Roberts" data-source="post: 74576" data-attributes="member: 126">Re: Grumpy guy observation about the X32 threadI won&#039;t arm wrestle you over my opinion. I don&#039;t make these statements casually and have respect for what he has accomplished. That said making a digital console for lower cost is not tantamount to sending a man to the moon. What is probably under appreciated is the effort to make all that code play nice together. Not exactly free (or finished) but spread over a few ten k unit sales easier to amortize. The software task is probably a larger barrier to entry than the hardware for very small companies, while Uli&#039;s scale and now a head start will make catching and/or under-cutting him on the hardware end more difficult too. That said digital consoles have been on mixer company radar screens for decades. The significant novelty about the X32 is the price point.&nbsp; &nbsp; Behringer has their own brand management issues to not cannibalize Midas sales, but at the end of the day the Behringer end is the larger payday to maximize. So trading unit Midas sales for hundreds(?) of Behringer sales works. which is why I only said thousands of lost digital console sales not the full tens of thousands of sales. This price point is surely eroding analog console sales too.&nbsp; The riders are generally not about the hardware as much as excluding operators who use the lowest cost hardware possible. I won&#039;t attempt to make predictions about future riders but might be inclined to bet against your suggestion any time soon.&nbsp; I doubt the end will be formally announced, but one day we will wake up and analog or digital consoles will just be called consoles.&nbsp; More for some than others... I still won&#039;t miss it. JR</blockquote>

[QUOTE="John Roberts, post: 74576, member: 126"] Re: Grumpy guy observation about the X32 thread I won't arm wrestle you over my opinion. I don't make these statements casually and have respect for what he has accomplished. That said making a digital console for lower cost is not tantamount to sending a man to the moon. What is probably under appreciated is the effort to make all that code play nice together. Not exactly free (or finished) but spread over a few ten k unit sales easier to amortize. The software task is probably a larger barrier to entry than the hardware for very small companies, while Uli's scale and now a head start will make catching and/or under-cutting him on the hardware end more difficult too. That said digital consoles have been on mixer company radar screens for decades. The significant novelty about the X32 is the price point. Behringer has their own brand management issues to not cannibalize Midas sales, but at the end of the day the Behringer end is the larger payday to maximize. So trading unit Midas sales for hundreds(?) of Behringer sales works. which is why I only said thousands of lost digital console sales not the full tens of thousands of sales. This price point is surely eroding analog console sales too. The riders are generally not about the hardware as much as excluding operators who use the lowest cost hardware possible. I won't attempt to make predictions about future riders but might be inclined to bet against your suggestion any time soon. I doubt the end will be formally announced, but one day we will wake up and analog or digital consoles will just be called consoles. More for some than others... I still won't miss it. JR [/QUOTE]

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