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<blockquote data-quote="Brad Weber" data-source="post: 74667" data-attributes="member: 114">Re: Grumpy guy observation about the X32 threadThis indirectly relates to the comments I heard from a well known console manufacturer rep regarding their considering the &#039;entry level&#039; digital console market.&nbsp; They noted that it would not be cost effective to have the support people for their digital consoles answering many of the questions likely to be associated with a mass market, entry level product while the support for their existing mass market analog consoles was not really set up to support networking and other more technical questions that might be common with a digital console.&nbsp; Thus a lower cost, mass market digital console would likely require changes to their support structure, which would require time and money.&nbsp; In comparison, Behringer did not have to consider how the X32 fit with an existing support structure for higher end products or markets and their struggle seems to be more in working out the support structure for those more professional applications.They also commented on the point made by JR and others regarding trading off sales of a few higher end products for larger sales numbers of lower cost products, however they addressed it in terms of existing dealers.&nbsp; It&#039;s one thing for the manufacturer to look at the perspective of the loss of some sales of higher dollar products being offset by larger sales of lower cost products, but that can also represent increasing the sales by mass market, commodity dealers at the expense of sales by dealers that have supported your higher end products.&nbsp; Sort of &quot;Thank you for supporting us in the past and we&#039;d like to reward that by introducing new products that will likely be very profitable - for someone else and not for you.&quot;&nbsp; They seemed to feel that they had to consider that losses on the higher end product sales may not be limited to those lost directly to sales of a new lower cost product but also losses resulting from existing dealers going out of business, dropping them or electing to instead promote competing products.</blockquote>

[QUOTE="Brad Weber, post: 74667, member: 114"] Re: Grumpy guy observation about the X32 thread This indirectly relates to the comments I heard from a well known console manufacturer rep regarding their considering the 'entry level' digital console market. They noted that it would not be cost effective to have the support people for their digital consoles answering many of the questions likely to be associated with a mass market, entry level product while the support for their existing mass market analog consoles was not really set up to support networking and other more technical questions that might be common with a digital console. Thus a lower cost, mass market digital console would likely require changes to their support structure, which would require time and money. In comparison, Behringer did not have to consider how the X32 fit with an existing support structure for higher end products or markets and their struggle seems to be more in working out the support structure for those more professional applications. They also commented on the point made by JR and others regarding trading off sales of a few higher end products for larger sales numbers of lower cost products, however they addressed it in terms of existing dealers. It's one thing for the manufacturer to look at the perspective of the loss of some sales of higher dollar products being offset by larger sales of lower cost products, but that can also represent increasing the sales by mass market, commodity dealers at the expense of sales by dealers that have supported your higher end products. Sort of "Thank you for supporting us in the past and we'd like to reward that by introducing new products that will likely be very profitable - for someone else and not for you." They seemed to feel that they had to consider that losses on the higher end product sales may not be limited to those lost directly to sales of a new lower cost product but also losses resulting from existing dealers going out of business, dropping them or electing to instead promote competing products. [/QUOTE]

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