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<blockquote data-quote="John Roberts" data-source="post: 74834" data-attributes="member: 126">Re: Grumpy guy observation about the X32 threadBuilding a factory in China, and keeping that factory up to date with modern assembly equipment, is arguably not done in some altruistic effort to help consumers. it is to maintain a competitive price distance from other value manufacturers who are dependent on CMs for low cost assembly.&nbsp;&nbsp; We have discussed this in passing before when it was first spun up as a customer benefit. IMO the primary benefit goes to the company, while the consumer benefits indirectly from lower cost as long as it doesn&#039;t drive other low cost competitors out of the market. Unlikely to lose many more of them at this late date but he needs to protect his market (price) position from the next Behringer. The message between the lines to competition, is look at how much money I am able to spend... be very afraid. One might argue why did it take so long? These seem pretty much a basic requirement to support customers as they have been accustomed to from other manufacturers. Of course doing it is better than not doing it. Not doing it for so many years was useful to help maintain a cost advantage over full service manufacturers, while growing market share based on price at POS. Entry level consumers are not know for a long term view when making purchase decisions.&nbsp; Yes... If they continue to walk their talk, the next generation of consumers coming up now, will only know this new improved Behringer. It is what it is. Already many feel that the old-timers are horribly out of step. This it the cycle of life and maturation of markets.&nbsp;&nbsp; JR</blockquote>

[QUOTE="John Roberts, post: 74834, member: 126"] Re: Grumpy guy observation about the X32 thread Building a factory in China, and keeping that factory up to date with modern assembly equipment, is arguably not done in some altruistic effort to help consumers. it is to maintain a competitive price distance from other value manufacturers who are dependent on CMs for low cost assembly. We have discussed this in passing before when it was first spun up as a customer benefit. IMO the primary benefit goes to the company, while the consumer benefits indirectly from lower cost as long as it doesn't drive other low cost competitors out of the market. Unlikely to lose many more of them at this late date but he needs to protect his market (price) position from the next Behringer. The message between the lines to competition, is look at how much money I am able to spend... be very afraid. One might argue why did it take so long? These seem pretty much a basic requirement to support customers as they have been accustomed to from other manufacturers. Of course doing it is better than not doing it. Not doing it for so many years was useful to help maintain a cost advantage over full service manufacturers, while growing market share based on price at POS. Entry level consumers are not know for a long term view when making purchase decisions. Yes... If they continue to walk their talk, the next generation of consumers coming up now, will only know this new improved Behringer. It is what it is. Already many feel that the old-timers are horribly out of step. This it the cycle of life and maturation of markets. JR [/QUOTE]

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