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<blockquote data-quote="Tim Duffin" data-source="post: 139353" data-attributes="member: 400">Re: How do you get more hire clients when you&#039;re a tiny hire business?Business cards/google/paid advertising and that sort of impersonal communication only get you so far in a high talent business like sound production.&nbsp; I believe that the best way to get more and more gigs is to be part of a &quot;scene&quot;, that is, have a genuine interest in the production of sound events that other people are doing and place high value in finding out who is the producer of the events that you attend, when they might be doing another event, how you could get on a sound crew of a regional company who is part of a different scene and how you can develop a network that exists outside of the internet and other traditional channels.&nbsp; Knowing a large cache of promoters and having something to rent to them which no other sound company owns is a great way in.&nbsp; I did this by renting huge diesel generators to both promoters and other sound companies (truthfully, there was a lot more profit in the power rental business than the sound business, especially when you can provide 75KVA power in off-road locations).&nbsp; In my opinion, being just another &quot;me too&quot; company will get you nowhere, there have to be risks involved in order to expect any returns.&nbsp; Everyone has a business card, everyone has an internet site and everyone owns a line array and 16 dual 18&#039;s and will do it cheaper (or free) every time.&nbsp; The only way to escape the fate of the sound industries&#039; eventual race to the bottom is to eliminate the possibility of promoters being able to &quot;get it somewhere else cheaper&quot; and you are in.</blockquote>

[QUOTE="Tim Duffin, post: 139353, member: 400"] Re: How do you get more hire clients when you're a tiny hire business? Business cards/google/paid advertising and that sort of impersonal communication only get you so far in a high talent business like sound production. I believe that the best way to get more and more gigs is to be part of a "scene", that is, have a genuine interest in the production of sound events that other people are doing and place high value in finding out who is the producer of the events that you attend, when they might be doing another event, how you could get on a sound crew of a regional company who is part of a different scene and how you can develop a network that exists outside of the internet and other traditional channels. Knowing a large cache of promoters and having something to rent to them which no other sound company owns is a great way in. I did this by renting huge diesel generators to both promoters and other sound companies (truthfully, there was a lot more profit in the power rental business than the sound business, especially when you can provide 75KVA power in off-road locations). In my opinion, being just another "me too" company will get you nowhere, there have to be risks involved in order to expect any returns. Everyone has a business card, everyone has an internet site and everyone owns a line array and 16 dual 18's and will do it cheaper (or free) every time. The only way to escape the fate of the sound industries' eventual race to the bottom is to eliminate the possibility of promoters being able to "get it somewhere else cheaper" and you are in. [/QUOTE]

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