First off I'd like to ask that the marketing people to come up with something different than these "game changing" slogans... It's like the third time I've heard the reference to various products, game over, game changed etc....it's almost as over done as " just sayin". Anyway, does anybody have any guesses as to what the game changer is? After watching their posted video by the product manager, it sounds to me like they are going to introduce an affordable line, offer a product line affordable to us mere mortals. Thoughts?