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<blockquote data-quote="John Roberts" data-source="post: 148370" data-attributes="member: 126">Re: Lighten the loadIronically perhaps I am a little proud that I broke the ice at Peavey with that ad, because prior to that any suggestive ads were frowned upon and not even presented for approval. My first version of that ad used the girl art designer from the in-house advertising department as her own model. It was a little uncomfortable when she and I presented that ad to Hartley to approve. He said something like have that guy in the ad face the other way. After an awkward silence I shared it was a girl holding the mixer, and we agreed to get a more attractive model. :-( The girl in the ad was an aerobics instructor from the local health club, and would never be confused for a guy. I wanted to use T&amp;A because that is why 99.9% of punks get into playing music (to score with the opposite sex). I guess you&#039;ve never seen the Dean girls at a NAMM show. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile&nbsp; &nbsp; :-)"&nbsp; data-smilie="1"data-shortname=":-)" /> But in that ad the girl was also justified to support that the mixer was indeed light weight (she was an aerobics instructor not a weight lifter). After my ad there were more suggestive ads, but Peavey did so little advertising they were few and far between... some guitar ads IIRC. I expect a list of posts from indignant sound guys who totally reject sex as a motivation. :-(&nbsp; IMO it (sex) makes the world go around. Advertising must first grab your attention, before it can inform you. That was my first and only ad with a girl in it, because I couldn&#039;t justify using girls or humans with most other product ads (the product must be the star of it&#039;s own ad). JR</blockquote>

[QUOTE="John Roberts, post: 148370, member: 126"] Re: Lighten the load Ironically perhaps I am a little proud that I broke the ice at Peavey with that ad, because prior to that any suggestive ads were frowned upon and not even presented for approval. My first version of that ad used the girl art designer from the in-house advertising department as her own model. It was a little uncomfortable when she and I presented that ad to Hartley to approve. He said something like have that guy in the ad face the other way. After an awkward silence I shared it was a girl holding the mixer, and we agreed to get a more attractive model. :-( The girl in the ad was an aerobics instructor from the local health club, and would never be confused for a guy. I wanted to use T&A because that is why 99.9% of punks get into playing music (to score with the opposite sex). I guess you've never seen the Dean girls at a NAMM show. :-) But in that ad the girl was also justified to support that the mixer was indeed light weight (she was an aerobics instructor not a weight lifter). After my ad there were more suggestive ads, but Peavey did so little advertising they were few and far between... some guitar ads IIRC. I expect a list of posts from indignant sound guys who totally reject sex as a motivation. :-( IMO it (sex) makes the world go around. Advertising must first grab your attention, before it can inform you. That was my first and only ad with a girl in it, because I couldn't justify using girls or humans with most other product ads (the product must be the star of it's own ad). JR [/QUOTE]

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