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<blockquote data-quote="John Roberts" data-source="post: 148471" data-attributes="member: 126">Re: Lighten the loadNo. I had to go back and look to see what you were talking about. I wrote the ad copy but the female art director did the layout including directing the photo shoot (I didn&#039;t even attend or help select the model). But she was in the same meeting where Hartley mistook her for a boy, so she was motivated to make it unmistakably a girl. I believe she succeeded. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile&nbsp; &nbsp; :-)"&nbsp; data-smilie="1"data-shortname=":-)" /> That looks like one of the intermediate ad proofs and may not even be the final ad. My involvement was usually up front during the creative conceptual stage, and later at the final approval stage. The art directors are a little scared of Hartley and he doesn&#039;t want to waste his time on iterative tweaking so he usually only sees the ads when they are pretty much finished. This was one that went back to the drawing board for a re-shoot.&nbsp; JRPS: Another different mixer ad that was approved in a hurry to make a magazine deadline while I was out of town and I couldn&#039;t sign off on it, had bus spelled wrong (buss). I spelled it correctly in my ad copy and some junior art director thought he was helping me, and corrected my already correct spelling to the wrong way.. Whoever approved that didn&#039;t know better either.&nbsp; :-( I could have been a real butt hole over this but didn&#039;t press it since I didn&#039;t want to get anybody in trouble, but I expressed my displeasure forcefully to the individuals involved when I finally saw it for the first time in print.</blockquote>

[QUOTE="John Roberts, post: 148471, member: 126"] Re: Lighten the load No. I had to go back and look to see what you were talking about. I wrote the ad copy but the female art director did the layout including directing the photo shoot (I didn't even attend or help select the model). But she was in the same meeting where Hartley mistook her for a boy, so she was motivated to make it unmistakably a girl. I believe she succeeded. :-) That looks like one of the intermediate ad proofs and may not even be the final ad. My involvement was usually up front during the creative conceptual stage, and later at the final approval stage. The art directors are a little scared of Hartley and he doesn't want to waste his time on iterative tweaking so he usually only sees the ads when they are pretty much finished. This was one that went back to the drawing board for a re-shoot. JR PS: Another different mixer ad that was approved in a hurry to make a magazine deadline while I was out of town and I couldn't sign off on it, had bus spelled wrong (buss). I spelled it correctly in my ad copy and some junior art director thought he was helping me, and corrected my already correct spelling to the wrong way.. Whoever approved that didn't know better either. :-( I could have been a real butt hole over this but didn't press it since I didn't want to get anybody in trouble, but I expressed my displeasure forcefully to the individuals involved when I finally saw it for the first time in print. [/QUOTE]

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