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<blockquote data-quote="John Roberts" data-source="post: 56885" data-attributes="member: 126">Re: MythbustingSince I spent years dealing with such information for a major manufacturer, i don&#039;t share your low opinion of all such marketing media as lies or blatant manipulation. While marketers are not beyond feeding customers with the kind of specs that they think are important even if they aren&#039;t (like damping factor). In many cases the specs are not normalized for easy comparison so customers must understand the science to interpret, or perhaps the data is incomplete. If you ask a speaker engineer from a speaker company they will tell you that they are the only company publishing honest specs and everybody else is exaggerating. The reality is less exciting with customer guilty of poor understanding and being responsive to the wrong kind of data. If customers reward a certain kind of spec by buying them, they will get more of the same. Thus successful snake oil purveyors will lead to more snake oil purveyors as long as they don&#039;t break the letter of the law. Fraud remains illegal. JR</blockquote>

[QUOTE="John Roberts, post: 56885, member: 126"] Re: Mythbusting Since I spent years dealing with such information for a major manufacturer, i don't share your low opinion of all such marketing media as lies or blatant manipulation. While marketers are not beyond feeding customers with the kind of specs that they think are important even if they aren't (like damping factor). In many cases the specs are not normalized for easy comparison so customers must understand the science to interpret, or perhaps the data is incomplete. If you ask a speaker engineer from a speaker company they will tell you that they are the only company publishing honest specs and everybody else is exaggerating. The reality is less exciting with customer guilty of poor understanding and being responsive to the wrong kind of data. If customers reward a certain kind of spec by buying them, they will get more of the same. Thus successful snake oil purveyors will lead to more snake oil purveyors as long as they don't break the letter of the law. Fraud remains illegal. JR [/QUOTE]

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