Normal
Re: NAMM - reportMy guess is pre-emptive in terms of sales of lower end offerings from Presonus, Yamaha, Soundcraft, and A&H mostly to school, church, theatre etc market. There are thousands upon thousands of old Mackie SR boards and similar lines due for replacement and few relatively high count digital offerings anywhere close to the cost of those analog predecessors. Behringer wants to convince these types of users to wait a little longer for their cheap new gizmo to replace that old analog desk. Even if they convince a small percentage of these users to wait, it is still a significant amount of money when you consider the size of that market.
Re: NAMM - report
My guess is pre-emptive in terms of sales of lower end offerings from Presonus, Yamaha, Soundcraft, and A&H mostly to school, church, theatre etc market. There are thousands upon thousands of old Mackie SR boards and similar lines due for replacement and few relatively high count digital offerings anywhere close to the cost of those analog predecessors. Behringer wants to convince these types of users to wait a little longer for their cheap new gizmo to replace that old analog desk. Even if they convince a small percentage of these users to wait, it is still a significant amount of money when you consider the size of that market.
