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<blockquote data-quote="John Roberts" data-source="post: 91051" data-attributes="member: 126">Re: New Behringer iQ series networked speaker lineupSince I worked for one of the names on your short list for 15 years I know a little about it.&nbsp; It is difficult (impossible) for one brand to inhabit both a high and low market position in end user&#039;s minds. Trying to be both, generally turns off, one segment or the other. Since no company in it&#039;s right mind would give up the high volume value segment to dominate the low volume, lower profit, high end, the common strategy is to buy a smaller high end brand to exploit that segment. It is not a secret why the high end brands are smaller companies (there&#039;s less money there). Do your own math... Behringer seems well on their way to accumulating a portfolio of high end brands to pursue professional customers with, but what would I know? <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile&nbsp; &nbsp; :-)"&nbsp; data-smilie="1"data-shortname=":-)" />JR</blockquote>

[QUOTE="John Roberts, post: 91051, member: 126"] Re: New Behringer iQ series networked speaker lineup Since I worked for one of the names on your short list for 15 years I know a little about it. It is difficult (impossible) for one brand to inhabit both a high and low market position in end user's minds. Trying to be both, generally turns off, one segment or the other. Since no company in it's right mind would give up the high volume value segment to dominate the low volume, lower profit, high end, the common strategy is to buy a smaller high end brand to exploit that segment. It is not a secret why the high end brands are smaller companies (there's less money there). Do your own math... Behringer seems well on their way to accumulating a portfolio of high end brands to pursue professional customers with, but what would I know? :-) JR [/QUOTE]

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