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<blockquote data-quote="Arik Semagin" data-source="post: 113990" data-attributes="member: 5072">re: New Midas M32 ConsoleExactly! The &quot;WOW&quot; factor is a big thing in sales, and that&#039;s MIDAS! Don&#039;t expect everyone to be a tech savvy customer, most people who make buying decisions aren&#039;t professionals (even church engineers who actually operate the gear and influence buying decisions). Buyers who do preliminary research will hit MIDAS Pro desks and read all good things about them. They will buy MIDAS over Behringer for a premium price. And since it sounds great (it should, just like X32) they will feel like money are well spent. Bottom line is how many units are sold, and at what price. It&#039;s all business. If it sounds great, nobody would care if it&#039;s MIDAS or not MIDAS. Besides, there are too many other things that make good sounds besides desks. You can have best digital desk in the world and badly tuned PA that will sounds like shit, then you&#039;ll hear &quot;so and so desk sucks!&quot; - that&#039;s how customer sees it.In my early days in sound I used to haul a big ass Mackie 40-8 mixer (that I got from a church for $500) just for that &quot;WOW&quot; factor, even if only 16-20 channels were actually used. Its look alone, zillions of faders and knobs and full meter bridge got me more gigs than anything else, over guys with 1604, Soundcrafts and similar mixers (even though the preamps in Mackie-1604VLZ-Pro are actually better). It&#039;s the whole picture that matters, gets you gigs and lets you charge premium prices.Here&#039;s me in good ole days.... street fair.[ATTACH]153029[/ATTACH]</blockquote>

[QUOTE="Arik Semagin, post: 113990, member: 5072"] re: New Midas M32 Console Exactly! The "WOW" factor is a big thing in sales, and that's MIDAS! Don't expect everyone to be a tech savvy customer, most people who make buying decisions aren't professionals (even church engineers who actually operate the gear and influence buying decisions). Buyers who do preliminary research will hit MIDAS Pro desks and read all good things about them. They will buy MIDAS over Behringer for a premium price. And since it sounds great (it should, just like X32) they will feel like money are well spent. Bottom line is how many units are sold, and at what price. It's all business. If it sounds great, nobody would care if it's MIDAS or not MIDAS. Besides, there are too many other things that make good sounds besides desks. You can have best digital desk in the world and badly tuned PA that will sounds like shit, then you'll hear "so and so desk sucks!" - that's how customer sees it. In my early days in sound I used to haul a big ass Mackie 40-8 mixer (that I got from a church for $500) just for that "WOW" factor, even if only 16-20 channels were actually used. Its look alone, zillions of faders and knobs and full meter bridge got me more gigs than anything else, over guys with 1604, Soundcrafts and similar mixers (even though the preamps in Mackie-1604VLZ-Pro are actually better). It's the whole picture that matters, gets you gigs and lets you charge premium prices. Here's me in good ole days.... street fair. [ATTACH=CONFIG]153029.vB5-legacyid=9090[/ATTACH] [/QUOTE]

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