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New Midas M32 Console
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<blockquote data-quote="Arik Semagin" data-source="post: 114137" data-attributes="member: 5072"><p>re: New Midas M32 Console</p><p></p><p></p><p></p><p>Not true. Uli played it smart by acquiring a range of brands: those who care only about the sound quality will stay with X32, those who want brand name will pay for M32. Same as Toyota/Lexus or Volkswagen/Audi. Product for everyone at their price range, even if they sounds and functionally the same. MIDAS will be welcomed with open hands in this price segment (sub-$5K), I'll get M32 in a heartbeat once it's available (and will keep my X32 too).</p><p></p><p>MIDAS seems to be having more trouble competing at higher end, with AVID and Yamaha desks, at least looking at number of units sold, and frequency on riders.</p></blockquote><p></p>
[QUOTE="Arik Semagin, post: 114137, member: 5072"] re: New Midas M32 Console Not true. Uli played it smart by acquiring a range of brands: those who care only about the sound quality will stay with X32, those who want brand name will pay for M32. Same as Toyota/Lexus or Volkswagen/Audi. Product for everyone at their price range, even if they sounds and functionally the same. MIDAS will be welcomed with open hands in this price segment (sub-$5K), I'll get M32 in a heartbeat once it's available (and will keep my X32 too). MIDAS seems to be having more trouble competing at higher end, with AVID and Yamaha desks, at least looking at number of units sold, and frequency on riders. [/QUOTE]
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