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New Midas M32 Console
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<blockquote data-quote="kristianjohnsen" data-source="post: 115801" data-attributes="member: 441"><p>Re: New Midas M32 Console</p><p></p><p></p><p></p><p>Per, really? Now you're just making stuff up...I didn't even imply that those were my sentiments, and neither has anyone else commenting, that I have seen.</p><p></p><p>The idea here isn't to resist development or any of that other stuff you're dreaming up. </p><p> </p><p>The point is that when someone is in the business of manufacturing really expensive trade tools, like sound desks that cost up to as much as several hundred thousand US Dollars, you owe your customers some loyalty: </p><p>These are highly specialized pro tools, and if those businesses hadn't made an investment in those desks in the first place, the manufacturer would long since have been out of business themselves. Owners of stuff like a Pro 9 or an XL 8 are in a customer base of just a few thousand, if that. Each and every one of those purchases pays for a significant portion of that whole product line.</p><p></p><p>This is what differentiates pro manufacturers and MI manufacturers. </p><p></p><p>The MI gear manufacturers need to think in terms of units moved and pretty much function like any consumer electronics manufacturer.</p><p></p><p>The pro gear manufacturers need to make truly great products that businesses can safely invest in.</p><p></p><p>The pro manufacturers understand that their customers need to buy objects of investment in order to make them money. They need super-stable products with a predictable life cycle and fantastic customer support, and they need to know that they won't be screwed over by the people they place their trust with.</p><p> </p><p>Releasing new and cheaper lines of gear: Natural development.</p><p></p><p>Turning around and souring your existing customers' income potential by 30% by giving their competitors a 30% free advantage. Bad karma. </p><p></p><p></p><p></p><p></p><p></p><p>How about you just pass on my regards next time you are writing him one of your bedside love letters, I'm sure that'll delight him even more.</p><p></p><p>:razz::lol:</p><p></p><p></p><p>This is a huge fail from a company aspiring to service the top end of the pro market, no matter how great they are at winning over the bottom end.</p></blockquote><p></p>
[QUOTE="kristianjohnsen, post: 115801, member: 441"] Re: New Midas M32 Console Per, really? Now you're just making stuff up...I didn't even imply that those were my sentiments, and neither has anyone else commenting, that I have seen. The idea here isn't to resist development or any of that other stuff you're dreaming up. The point is that when someone is in the business of manufacturing really expensive trade tools, like sound desks that cost up to as much as several hundred thousand US Dollars, you owe your customers some loyalty: These are highly specialized pro tools, and if those businesses hadn't made an investment in those desks in the first place, the manufacturer would long since have been out of business themselves. Owners of stuff like a Pro 9 or an XL 8 are in a customer base of just a few thousand, if that. Each and every one of those purchases pays for a significant portion of that whole product line. This is what differentiates pro manufacturers and MI manufacturers. The MI gear manufacturers need to think in terms of units moved and pretty much function like any consumer electronics manufacturer. The pro gear manufacturers need to make truly great products that businesses can safely invest in. The pro manufacturers understand that their customers need to buy objects of investment in order to make them money. They need super-stable products with a predictable life cycle and fantastic customer support, and they need to know that they won't be screwed over by the people they place their trust with. Releasing new and cheaper lines of gear: Natural development. Turning around and souring your existing customers' income potential by 30% by giving their competitors a 30% free advantage. Bad karma. How about you just pass on my regards next time you are writing him one of your bedside love letters, I'm sure that'll delight him even more. :razz::lol: This is a huge fail from a company aspiring to service the top end of the pro market, no matter how great they are at winning over the bottom end. [/QUOTE]
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