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<blockquote data-quote="Peter Morris" data-source="post: 125198" data-attributes="member: 652">Re: New Midas M32 Console&nbsp;In 2014 ....marketing. I will also suggest that &quot;the Midas sound&quot; comes from more than the overload characteristics of the Mic-pre, but also how other parts of the desk handle overload. What people like about the Midas is they could mix with poor gain structure and get away with it. Midas XL series desks overloaded softly. That translated into people talking about mic-pre head room and magic.Exactly - and when the Midas customer’s think Midas = Behringer they will find someone else’s desk to mix on.Behringers marketing people have to leverage off of Midas as they have done. They also have to preserve the iconic status of Midas (KT &amp; Turbosound) so they can keep doing it for a long time.The low end of the market belongs to Behringer&#039;s X32 and Allen &amp; Health Qu and GLDs. The Pro2 was becoming a seriuos player in the bottom end of the Pro Market .... The Pro X .... </blockquote>

[QUOTE="Peter Morris, post: 125198, member: 652"] Re: New Midas M32 Console In 2014 ....marketing. I will also suggest that "the Midas sound" comes from more than the overload characteristics of the Mic-pre, but also how other parts of the desk handle overload. What people like about the Midas is they could mix with poor gain structure and get away with it. Midas XL series desks overloaded softly. That translated into people talking about mic-pre head room and magic. [COLOR=#3e3e3e][FONT=Verdana]Exactly - and when the Midas customer’s think Midas = Behringer they will find someone else’s desk to mix on.[/FONT][/COLOR] [COLOR=#3e3e3e][FONT=Verdana]Behringers marketing people have to leverage off of Midas as they have done. They also have to preserve the iconic status of Midas (KT & Turbosound) so they can keep doing it for a long time.[/FONT][/COLOR] [COLOR=#3e3e3e][FONT=Verdana] The low end of the market belongs to Behringer's X32 and Allen & Health Qu and GLDs. The Pro2 was becoming a seriuos player in the bottom end of the Pro Market .... The Pro X .... [/FONT][/COLOR] [/QUOTE]

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