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<blockquote data-quote="John Roberts" data-source="post: 125615" data-attributes="member: 126">Re: New Midas M32 ConsoleThis is the hard part about brand management when a value brand purchases a premium brand. This is not exactly news and IMO Behringer appears to be doing a better than average job handling the natural conflict of trying to be all things to all people. Yes there are similar parallels in other industries. JRPS: One interesting observation many premium brands were more expensive mainly because they didn&#039;t enjoy enough sales volume to be manufactured price competitively, so they didn&#039;t have a choice about pricing and often this was the reason for weakness. Consumers infer a higher quality than probably deserved because of this low volume driven higher price. However when selling products for a higher price point you can&#039;t afford to deliver the same value feature sets and justify the higher price. There is a reason that it is usually the value brand that buys the premium brand. That&#039;s where the money is, but there is still money to be made from exploiting the premium badges for selling stuff to the consumers who are too cool to buy the value brands.</blockquote>

[QUOTE="John Roberts, post: 125615, member: 126"] Re: New Midas M32 Console This is the hard part about brand management when a value brand purchases a premium brand. This is not exactly news and IMO Behringer appears to be doing a better than average job handling the natural conflict of trying to be all things to all people. Yes there are similar parallels in other industries. JR PS: One interesting observation many premium brands were more expensive mainly because they didn't enjoy enough sales volume to be manufactured price competitively, so they didn't have a choice about pricing and often this was the reason for weakness. Consumers infer a higher quality than probably deserved because of this low volume driven higher price. However when selling products for a higher price point you can't afford to deliver the same value feature sets and justify the higher price. There is a reason that it is usually the value brand that buys the premium brand. That's where the money is, but there is still money to be made from exploiting the premium badges for selling stuff to the consumers who are too cool to buy the value brands. [/QUOTE]

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