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<blockquote data-quote="John Roberts" data-source="post: 133155" data-attributes="member: 126">Re: New Midas M32 ConsoleThe interesting (perhaps) evolution in this product category is software vs hardware content and cost. Ironically perhaps lower cost SKUs can afford more NRE (non-recurring engineering, like software) because they sell more units, so such costs are divided by a larger denominator. That said there is also a hardware component since high performance platforms can afford to and will use higher power (more MIPS not watts) processing. One confusing perhaps hardware aspect is the cost of A/D/A convertors. This technology is generally driven by consumer products because the professional conversion market is tiny in comparison to consumer. Designing a new high performance convertor IC is a major investment beyond the console business, so conversion differences are small or intentionally engineered into cheaper products to provide a merchantable differentiation (on paper).&nbsp;&nbsp; While a digital console company only selling ten a year might need to charge hundreds of $k I don&#039;t know how they will find those ten customers. That said there are actual differences between value and premium products. Always was and always will be, but mainly features not performance (while some performance aspects are merchandised as features.)JR</blockquote>

[QUOTE="John Roberts, post: 133155, member: 126"] Re: New Midas M32 Console The interesting (perhaps) evolution in this product category is software vs hardware content and cost. Ironically perhaps lower cost SKUs can afford more NRE (non-recurring engineering, like software) because they sell more units, so such costs are divided by a larger denominator. That said there is also a hardware component since high performance platforms can afford to and will use higher power (more MIPS not watts) processing. One confusing perhaps hardware aspect is the cost of A/D/A convertors. This technology is generally driven by consumer products because the professional conversion market is tiny in comparison to consumer. Designing a new high performance convertor IC is a major investment beyond the console business, so conversion differences are small or intentionally engineered into cheaper products to provide a merchantable differentiation (on paper). While a digital console company only selling ten a year might need to charge hundreds of $k I don't know how they will find those ten customers. That said there are actual differences between value and premium products. Always was and always will be, but mainly features not performance (while some performance aspects are merchandised as features.) JR [/QUOTE]

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