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Outline C12 Line Array
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<blockquote data-quote="Bennett Prescott" data-source="post: 145882" data-attributes="member: 4"><p>Re: Outline C12 Line Array</p><p></p><p></p><p></p><p>Exactly. I hear lots of talk about how "simple" the product from XXX manufacturer is, and how they could do something similar for a fraction of the price. Good luck, not if you want to sell it you won't. It takes more than just a good sounding and good performing product to succeed, as hundreds of manufacturers with good product across the Pro, MI, and consumer space know. You need a good sales team, a good factory support team, lots of money invested in local support in each major market, and all the hidden intangibles that often make the big sales - like CE and/or UL testing, fire proofing, weather testing, etc. Even with all that it can be a struggle for one reason or another, brand perception, etc - it's not really about the cost of the product, it's about the perceived value.</p></blockquote><p></p>
[QUOTE="Bennett Prescott, post: 145882, member: 4"] Re: Outline C12 Line Array Exactly. I hear lots of talk about how "simple" the product from XXX manufacturer is, and how they could do something similar for a fraction of the price. Good luck, not if you want to sell it you won't. It takes more than just a good sounding and good performing product to succeed, as hundreds of manufacturers with good product across the Pro, MI, and consumer space know. You need a good sales team, a good factory support team, lots of money invested in local support in each major market, and all the hidden intangibles that often make the big sales - like CE and/or UL testing, fire proofing, weather testing, etc. Even with all that it can be a struggle for one reason or another, brand perception, etc - it's not really about the cost of the product, it's about the perceived value. [/QUOTE]
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