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Parts availability: How to destroy a brand
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<blockquote data-quote="John Roberts" data-source="post: 17104" data-attributes="member: 126"><p>Re: Parts availability: How to destroy a brand</p><p></p><p></p><p></p><p></p><p></p><p>I recall a statistic from years ago that stuck with me... A study of customers from a major product category revealed that they were actually more likely to buy the same brand again if they had a positive service experience, than if they had no product failure at all... </p><p></p><p></p><p></p><p>maybe this is why all the computer makers design them to crap out all the time... trying to lock in brand loyalty. <img src="http://www.soundforums.net/images/smilies/icon_lol.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /> </p><p></p><p></p><p></p><p>JR</p></blockquote><p></p>
[QUOTE="John Roberts, post: 17104, member: 126"] Re: Parts availability: How to destroy a brand I recall a statistic from years ago that stuck with me... A study of customers from a major product category revealed that they were actually more likely to buy the same brand again if they had a positive service experience, than if they had no product failure at all... maybe this is why all the computer makers design them to crap out all the time... trying to lock in brand loyalty. [img]http://www.soundforums.net/images/smilies/icon_lol.gif[/img] JR [/QUOTE]
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