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Re: Peavey Versarray?


I think we've had this discussion before, but for old time's sake...


Peavey has made gear with specific feature sets and price points for decades, in fact Hartley's biggest sin might be that he made versatile gear affordable.


The low cost of entry meant that a lot of folks that didn't have the experience, training or chops to be a local or regional sound company became such firms anyway.  It was the misapplication of products and lack of support (or even a clue in some cases) from these firms that put "NO PEAVEY" on riders.  You experience a kind of a reverse guilt by association, or paying for the sins of the fathers.  But as you know, there are some firms that have 3-initial systems that are partly clueless and/or have poorly maintained rigs.  It is presumed that the higher cost of entry is less of a psychological barrier to those who "do things right."  Some folks quit spending after the rig is delivered, and that's *not* right.


In marketing professional products, brand placement is every bit as much a factor as consumer branding.  EAW, JBL, TurboSound, EV, etc all have loyal followings that transcend the acoustic performance of their products.  Those followers are the BEs, system engineers, system owners, facility owners/managers with installs, etc who depend on high level support and demos from the Mothership.  That level of service comes with the brand and its price tag, and it's a level of service that Hartley is unwilling to add to the cost of his products.


So that's why there is not much recognition or acceptance of Versarray or Peavey above the local provider level.


Have fun, good luck.


Tim Mc