Re: pricing for a rig rental
If the gear you are providing drastically exceeds the needs of the customer, then you're going to have a hard time making a profit on that gear. Yeah, I could go out and buy better gear than I have, but that's not going to make me any additional $$$.
The trick to making a profit is buying the gear needed to do the job that you are able to rent out profitably to your customer base. Would I love to use a high end digital console for every gig? You bet. But I can get the job done with a Presonus board, and the client is happy. They wouldn't pay an extra dime for me to bring in more gear, so it's a bad investment for me to buy that high end of gear.
Now, there are times where I'll bring too much gear. For example, if I've got a basic show that just needs a small analog mixer, I might grab the Presonus board because it's easier to get to and already racked up. I won't make more money because I brought it, but I saved myself the headache of moving a bunch of boxes around.
