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<blockquote data-quote="Ivan Beaver" data-source="post: 100111" data-attributes="member: 30">Re: Pro Audio SalesSchools don&#039;t often buy equipment direct (and very few buy Midas------------).Rather they hire a company to do the install and provide the gear.&nbsp; If the school buys the gear-then THEY are responsible for hooking it up and getting it working.&nbsp; Most schools do not have a person who is technical enough for that.Most install companies (except the &quot;trunk slammers&quot;) have a direct relationship with the manufacturers-so they would not be buying through a &quot;middle man&quot; who just wants a piece of the pie.So you need to think a bit harder about who your potential customers might be.Then you need to figure out how to contact them and get them to buy from you-instead of &quot;Joe&quot; down the street.&nbsp; What makes you special or different?&nbsp; If you want to succeed&nbsp; you need to &quot;stand out&quot; a little bit and be different.And if you think that price is it-consider the low margins already being talked about.&nbsp; ANd how are you going to compete with people who get large order discount pricing-especially if you don&#039;t want to have anything in stock.I know a lot of times I will buy from people who have it in stock and can ship the same or next day-because I need it now.&nbsp; Do not always count on the manufacturers to have gear ready to ship-especially the larger ticket items.Install companies plan often months or years in advance-so they have plenty of time.&nbsp; The &quot;weekend warrior&quot; who has a gig TONIGHT-needs the gear NOW.Are you planning on a store front-or just an internet presence?&nbsp; How will people find out about you?Just some things to think about.</blockquote>

[QUOTE="Ivan Beaver, post: 100111, member: 30"] Re: Pro Audio Sales Schools don't often buy equipment direct (and very few buy Midas------------). Rather they hire a company to do the install and provide the gear. If the school buys the gear-then THEY are responsible for hooking it up and getting it working. Most schools do not have a person who is technical enough for that. Most install companies (except the "trunk slammers") have a direct relationship with the manufacturers-so they would not be buying through a "middle man" who just wants a piece of the pie. So you need to think a bit harder about who your potential customers might be. Then you need to figure out how to contact them and get them to buy from you-instead of "Joe" down the street. What makes you special or different? If you want to succeed you need to "stand out" a little bit and be different. And if you think that price is it-consider the low margins already being talked about. ANd how are you going to compete with people who get large order discount pricing-especially if you don't want to have anything in stock. I know a lot of times I will buy from people who have it in stock and can ship the same or next day-because I need it now. Do not always count on the manufacturers to have gear ready to ship-especially the larger ticket items. Install companies plan often months or years in advance-so they have plenty of time. The "weekend warrior" who has a gig TONIGHT-needs the gear NOW. Are you planning on a store front-or just an internet presence? How will people find out about you? Just some things to think about. [/QUOTE]

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