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Reasonably Priced Large Format Line Arrays
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<blockquote data-quote="Chris Johnson" data-source="post: 68776" data-attributes="member: 975"><p>Re: Reasonably Priced Large Format Line Arrays</p><p></p><p></p><p></p><p>Great points.</p><p></p><p>Obviously this thread has a number of interesting angles (no line array pun intended...).</p><p></p><p>First off. I think large-format is a vague term. V-dosc is large format, K1 is large format, VTX V25 is large format. I wouldn't consider a line array with a single 12 large format.</p><p>Secondly, what is reasonably priced? Here in the UK d&b J is about £6k a box (thats $9k). I think thats reasonably priced considering the performance of the system and potential ROI in the UK/European market. Hence why there is a lot of it around... </p><p></p><p>But ultimately, the OP has raised some good points about the industry, and the reality is, that few people get to pick their PA based on sound quality alone anymore. Its all down to cost at the end of the day. Business is about ROI. Period. How you achieve that has to do with client relationships, quality of service, local market conditions, etc... but at the end of the day businesses exist to generate profit. Welcome to capitalism. </p><p></p><p>Uli Behringer has proved that you don't need to cater to the top end of the market to win. In fact, I'd say the opposite is true. There are more people making more money at the lower end of the market.</p><p></p><p>As an engineer, I always want d&b, Midas, etc... But as a businessman, sometimes db technologies and an M7 are the right solution. Brand snobbery has sent people broke before, and it will do it again.</p><p></p><p>The question of whether your clients will accept a relatively unknown brand is a good one, and does need to be checked out.</p><p></p><p>At the end of the day though, as much as it pains me as an Engineer, and as somewhat of a technical purist, people don't buy speakers because they sound good. They buy them because the pack in the truck nice, they rig quick, they cater to clients needs, they have low running costs, they cross rent easily, etc..</p></blockquote><p></p>
[QUOTE="Chris Johnson, post: 68776, member: 975"] Re: Reasonably Priced Large Format Line Arrays Great points. Obviously this thread has a number of interesting angles (no line array pun intended...). First off. I think large-format is a vague term. V-dosc is large format, K1 is large format, VTX V25 is large format. I wouldn't consider a line array with a single 12 large format. Secondly, what is reasonably priced? Here in the UK d&b J is about £6k a box (thats $9k). I think thats reasonably priced considering the performance of the system and potential ROI in the UK/European market. Hence why there is a lot of it around... But ultimately, the OP has raised some good points about the industry, and the reality is, that few people get to pick their PA based on sound quality alone anymore. Its all down to cost at the end of the day. Business is about ROI. Period. How you achieve that has to do with client relationships, quality of service, local market conditions, etc... but at the end of the day businesses exist to generate profit. Welcome to capitalism. Uli Behringer has proved that you don't need to cater to the top end of the market to win. In fact, I'd say the opposite is true. There are more people making more money at the lower end of the market. As an engineer, I always want d&b, Midas, etc... But as a businessman, sometimes db technologies and an M7 are the right solution. Brand snobbery has sent people broke before, and it will do it again. The question of whether your clients will accept a relatively unknown brand is a good one, and does need to be checked out. At the end of the day though, as much as it pains me as an Engineer, and as somewhat of a technical purist, people don't buy speakers because they sound good. They buy them because the pack in the truck nice, they rig quick, they cater to clients needs, they have low running costs, they cross rent easily, etc.. [/QUOTE]
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