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<blockquote data-quote="Tim McCulloch" data-source="post: 68815" data-attributes="member: 67">Re: Reasonably Priced Large Format Line ArraysTherein lies the crux of your biscuit.&nbsp; You guys are fighting over table scraps, because your production work isn&#039;t required to put the food on your tables.&nbsp; That&#039;s another issue....If I&#039;m getting you, this lateral move is to distinguish you from your competitors; give you a strategic advantage (newer, shinier toys or louder/longer throw toys); better artist acceptance and maybe win the war for the allies...&nbsp; Those are valid reasons IF you can recapture your upfront costs by taking market share.&nbsp; It appears that 3 good-sized part timers (is that an oxymoron?) have their market carved up, that market isn&#039;t growing new gigs or festivals, and if there is an absolute ceiling on fees... the only way to grow is steal another guys client(s).&nbsp; In a price sensitive market, the only way you&#039;ll do that is with lower prices.&nbsp; You could buy a vDosc rig but still have to undercut the guy that provides a Q Wave rig.So show me the money (figuratively).&nbsp; Where will it come from?&nbsp; How much and when?&nbsp; If you low-ball your way into a competitor&#039;s gig, how will you make a profit on it?&nbsp; When and how might you be able to get the fee back up?The &quot;Bright, shiny object&quot; factor *does* have value, but it&#039;s short lived.&nbsp; It lasts until you either screw up a gig or a competitor buys a new rig.What is the competition doing (or not doing) that makes you want to spend money in a fee-inelastic market?</blockquote>

[QUOTE="Tim McCulloch, post: 68815, member: 67"] Re: Reasonably Priced Large Format Line Arrays Therein lies the crux of your biscuit. You guys are fighting over table scraps, because your production work isn't required to put the food on your tables. That's another issue.... If I'm getting you, this lateral move is to distinguish you from your competitors; give you a strategic advantage (newer, shinier toys or louder/longer throw toys); better artist acceptance and maybe win the war for the allies... Those are valid reasons IF you can recapture your upfront costs by taking market share. It appears that 3 good-sized part timers (is that an oxymoron?) have their market carved up, that market isn't growing new gigs or festivals, and if there is an absolute ceiling on fees... the only way to grow is steal another guys client(s). In a price sensitive market, the only way you'll do that is with lower prices. You could buy a vDosc rig but still have to undercut the guy that provides a Q Wave rig. So show me the money (figuratively). Where will it come from? How much and when? If you low-ball your way into a competitor's gig, how will you make a profit on it? When and how might you be able to get the fee back up? The "Bright, shiny object" factor *does* have value, but it's short lived. It lasts until you either screw up a gig or a competitor buys a new rig. What is the competition doing (or not doing) that makes you want to spend money in a fee-inelastic market? [/QUOTE]

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