Re: Seems like Uli is attempting to clean up his image...
I have had to bite my tongue and not answer several of Uli's questions.
Of course he is doing it for the money... 
and wants to sell everything to everybody. Who wouldn't?
One could argue that accumulating multiple brands is another thing copied from Mackie (Loud?) . This gets back to the old "one brand can not occupy both a high performance and good for the money perception in the marketplace". Using different brands to more completely address the total market is not a new concept (think Ford, Mercury, Lincoln....... Jaguar, Volvo...... oops too many brands). This too can deliver diminishing returns when overdone, or if a market has way too much manufacturing capacity (like the car market) chasing too few buyers.
JR
PS: There is a History of Behringer (in their words) on their website, that answers some questions asked, or at least suggests the typical answers we will get to those kinds of question. I doubt they will contradict their official story this is typical corporate marketing.
PPS: people need to check their anger and ask questions that might actually get answered to expand our understanding.
