The beat goes on

Steve Tarak

Sophomore
Jan 12, 2011
199
0
0
Indy
Mixers, speakers, amps, processing, etc. Each seems to have its own unique characteristics, of which, when learned, people seem to be extremely loyal to. I do a boatload of research when approaching a purchase. I read this, listen to that, share, take crap from so called pros because I don't use / own or agree with them, watch posters who both teach and inform (thank you )and some that make asses of themselves over gear and / or brand loyalty and, whenever possible, I actually put my hands on the piece above all. I always make final decision based on my budget, needs, and workflow. (I have expensive taste and limited budget and must also keep the momma happy) I do not now, nor ever have purchased simply because ten people use this and two use that. And with all due respect...the terms ''industry standard'', ''pro level'' ''professional'' ''missed the mark'' ''fell short'' ''MI'' ''consumer grade'' and the like, seem to wash out as the lines seem to blur as years pass and new products are presented. Yeah, it's easy to discern what's quality and not, offers more features, sounds better, blah. Doesn't mean you're required to be flowing with all the other fish. I'm still able to access a super fine 24 track recorder, that, just a few years ago, cost over $10K. And I swore that thing was hands down the best piece out there for the price and sound and screw you if you didn't use it. On the other hand, I've got another piece that will kick the ass off that one, do more, sound better, and last longer, that is selling for under a grand now, and its definately not industry standard. These are awesome times technologically speaking and I'm stoked to see it happening. I think anyone here is pretty capable of learning any piece of gear given time and the opportunity to place hands on it. What I used to think was the shit...isn't any more as technology advances and the playing field sees new faces. Gotta love it, there's a whole menu of choices out there. I guess if you like broccoli, then eat broccoli, but don't give others hell about liking asparagus. Variety and choice is a good thing.



 
Re: The beat goes on

Decision making ain't what it used to be.



Technology has indeed become a blur. It is a bit disconcerting not to have something to hang on to that is FACT. This mixer is better than that one...



Technology has also filled in so many gaps around various products and offerings, it is quite difficult to differentiate them anymore. Has one ever gone to a product site and wish they would just rank the products from their bottom to top? A Biscayne, BelAire and Impala? I was just on a mixer site the other day, and there were so many offerings for live sound, that without a pretty hard look at the specs, one could not tell where one left off and the other began.



I can't remember where, but I was on one site that had at least five different offerings of basically the same thing - all had the EXACT SAME marketing blurb to describe the products. Well, why shouldn't I buy the cheapest?



Add to all the technological gobbledygook the fan preferences. Makes separating the wheat from the chaff all the harder.



Then we end up with the phraud from the likes of the audiophools, and we're really stuck.



After all that, we turn to science. This article in the New Yorker

ANNALS OF SCIENCE

The Truth Wears Off

Is there something wrong with the scientific method?

by Jonah Lehrer



http://www.newyorker.com/reporting/2010/12/13/101213fa_fact_lehrer#ixzz1BYjefYnF



(yeah, hardly a science magazine), but it does lay out the case for the crumbling of the scientific castle. What is fact? What is repeatability? What can we trust? Better yet, who?



Eat your broccoli. I may just give you hell about it. Depends on what you profess it to be. Will I be right? Ha!

edit fixed the link, I think...
 
Re: The beat goes on

Decision making ain't what it used to be.



Technology has indeed become a blur. It is a bit disconcerting not to have something to hang on to that is FACT. This mixer is better than that one...

It is marketing's job to communicate FAB (features, advantages, benefits). Many value mixers are not ''better'' than the others, thanks to modern technology. Often the merchantable differences are the customer service, or or some vague preference.

Quote: said:
Technology has also filled in so many gaps around various products and offerings, it is quite difficult to differentiate them anymore. Has one ever gone to a product site and wish they would just rank the products from their bottom to top? A Biscayne, BelAire and Impala? I was just on a mixer site the other day, and there were so many offerings for live sound, that without a pretty hard look at the specs, one could not tell where one left off and the other began.

Line extension, the disease of too many SKUs..

Quote: said:
I can't remember where, but I was on one site that had at least five different offerings of basically the same thing - all had the EXACT SAME marketing blurb to describe the products. Well, why shouldn't I buy the cheapest?

Some major manufacturer's offer similar models with different model numbers so the merchants can avoid direct price comparisons with other dealers that have the similar but not exact same named model. More of a TV phenomenon than mixers, last I knew.

Quote: said:
Add to all the technological gobbledygook the fan preferences. Makes separating the wheat from the chaff all the harder.

Perhaps it is all chaff (or all wheat depending on your POV).

Quote: said:
Then we end up with the phraud from the likes of the audiophools, and we're really stuck.



After all that, we turn to science. This article in the New Yorker [[http://vault.soundforums.net/index.php?title=http://www.newyorker.com/reporting/2010/12/13/101213fa fact lehrer#ixzz1BYjefYnF|http://www.newyorker.com/reporting/2010/12/13/101213fa_fact_lehrer#ixzz1BYjefYnF]]

(yeah, hardly a science magazine), but it does lay out the case for the crumbling of the scientific castle. What is fact? What is repeatability? What can we trust? Better yet, who?

Your link doesn't work (for me). perhaps a sign of scientific incompetence.



I saw a mention in the paper recently that something like 2/3 of our students were below standard in science aptitude. We are producing more not less phools every day.

Quote: said:
Eat your broccoli. I may just give you hell about it. Depends on what you profess it to be. Will I be right? Ha!



I don't care for broccoli.



JR



PS: Steve should be a technical writer, I couldn't understand what he was trying to say.
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