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I was at a church install last night where they had set the amps ( yorkville AP 3400 FOH, and AP3000 MONS) at 3/4.  Can anyone explain the thinking behind this, I know there are two "camps" on the subject I just forget the reasoning behind throttling back at the amplifer.  The only thing I can think of, is they like the look of the master fader at unity (eyes rolling)